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VIP tickets available for Shop for Success event

October 10, 2018
By MEGHAN McCOY ( , FL Guide

Women are invited to attend the annual Shop for Success event, a Dress for Success SW Florida fundraiser, this November in Fort Myers.

Dress for Success SW Florida Executive Director Nickole Hendra said Shop for Success is their annual signature shopping event.

"We collect clothes year round that are not appropriate for our boutique and use them for our fundraiser," she explained of the clothing that is not interview, or employment appropriate. "They are more casual, or too dressy."

Such brands as White House Black Market, Chico's, Talbots, Michael Kors, Ralph Lauren, Kate Spade and Lily Pulitzer will be featured during the sale. Hendra said prices start at $5.

Participants are invited to shop mostly new, or gently used clothing and accessories. Shop for Success will feature 5,000 square feet of clothing in sizes 00 to 26, including dresses, tops, pants, skirts, suits and jackets. Individuals will also have an opportunity to shop for shoes, handbags, scarves and jewelry.

"We offer them at inexpensive prices," Hendra said.

The event, scheduled for Friday, Nov. 2, from 5 p.m. to 9 p.m., will be held at the Crowne Plaza Fort Myers at Bell Tower Shops, 13051 Bell Tower Drive in Fort Myers.

VIP tickets are now on sale for Shop for Success.

"There are three levels of VIP tickets," Hendra said.

VIP I, which has unlimited tickets available, is $50. This level provides entrance to the sale at 3 p.m. with a champagne reception.

VIP II, limited to 10 VIP shoppers, is $100. The level provides a personal shopper, one of three private dressing areas on a first- come first-served basis with minimal waiting time. VIPs have a 2 p.m. entrance time with a champagne reception.

VIP III, limited to three VIP shoppers, is $250. Hendra said individuals will receive a pre-shopping experience with a private color and style consultation with Image Matters CEO Christine Sherlock a week before the event. She said the VIPs will also have a private fitting room personally prepared with a wardrobe ahead of time, as well as a 2 p.m. entrance time and champagne reception.

Shop for Success opens for general admission, which is free, at 5 p.m.

"This helps sustain us with programs and, of course, with operations. One hundred percent of proceeds stay right here in the community. What we offer them (women) is free programs and free clothing. It stays here in Lee and Collier County," Hendra said.

Dress for Success SW Florida's mission is to jumpstart a woman's career by providing work-appropriate attire through Suits for Self Sufficiency Program, as well as education and training through Women Empowered Through Employment Series.

She said the women who attend Shop for Success are usually repeats, so they know what to expect of the event and how the ballroom is laid out, in terms of where the brands are located.

"We stage the ballroom by brand. They can find White House Black Market and Chico's at the front of the ballroom. They know where to go when the doors open," she said.

To purchase tickets, call 239-689-4992 or visit Eventbrite at



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